Live Brand Events

diverse projects

Car Reveal
VJ INTRO AMSTERDAM

For the Volkswagen T-Cross event at Sugar City Amsterdam, we were asked to do a VJ-style intro that started off the whole event. The vertical shape of the LED wall was designed to evoke the feeling one has by using a cell phone vertically.
Production: ACHT Frankfurt GmbH ( http://www.acht-imaging.com )
Creative Director: Simon Mayer
Motion Design: David Frank & Christian Lerch
Music: Red Rock Production

See the whole show here on YouTube.

A collection of Motion Graphics work for the Volkswagen Management Conference 2019 in Wolfsburg.

Client: Volkswagen
Agency: ACHT
Creative Director: Simon Mayer
Visual Director: Julian Krüger
Music: Julian Krüger
Motion Graphics: David Frank, Phil Ritter, Christian Lerch
Director’s Cut: Christian Lerch

Conference
INTRO REMIX

Director's Cut
TERAMONT

As part of the „Volkswagen Brand SUV Night“ in Shanghai we created motion graphics to stage the cars and gave every single one of them a specific character. These are the Director’s Cut of the films that show more of the graphics we did.

Client: Volkswagen Group China
Agency: ACHT, Auditoire China
Agency Producer: Dennis Brandt, Rene Petit
Creative Director: Alfredo Picardi Rockenbach
Visual Director: Simon Mayer
Music: Taku Sakakibara / OngaQ
Production Company: Tribe
Executive Producer: Kjell Kunde
Motion Graphics: Christian Lerch
Director: Doggie Tsao
DoP: Paul Da Hai
Producers: Tommy Tang, Shawn Ma
Director’s Cut: Christian Lerch

For the Family SUV segment of the Beijing Auto Show we teamed up with Daniel Ahrens to create this interior piece – with Florian Prütz delivering these little detail animations. We came up with the idea to project type on the walls and pieces of furniture. The camera moves in such a way that the words are only legible for a short time. Additionally, we had to incorporate the huge screens on the ceiling in our work.

Produced at ACHT
Creative Director: Julian Krüger

Automotive Event
FAMILY SUV

Keynote
AUDI CES LAS VEGAS

For the Audi Keynote at the International CES 2014 in Las Vegas, I did some of the background animation and designs. And especially the one minute-long intro film and the info graphic elements.

The intro film shows the technical achievements and progression in the history of Audi.

Agency: ACHT FRANKFURT
Client: Audi